Our story
We coach the
seller behind
the number.
AI Sales Strategist was built on a simple belief: better conversations create better outcomes. We blend human strategy with intelligent tools to help sellers grow with confidence — not guesswork.
Founder & Lead Strategist
Marc Sitterud
built this from
the trenches.
Marc has spent 15 years leading B2B SaaS sales teams. As SVP of Sales at Klipboard he tripled the sales organization, brought three acquisitions into one team, and drove 17% year-over-year revenue growth. Before that he led enterprise sales at ECI Software Solutions (23% ARR growth, sales cycles cut from six months to four), built the sales and SDR teams at GovInvest (close rates up 54%), led public-sector sales at Diligent, and helped grow ManagerPlus from $300K to $7M. Off the clock, he spent eight years as head basketball coach at Orem High School, winning a state championship and developing nine Division I players. AI Sales Strategist brings that coaching mindset to sellers, paired with AI tools so the coaching never stops.
15+
Years leading sales teams
54%
Close-rate lift at GovInvest
3
Acquisitions integrated
9
D1 players coached
Why we exist
Selling has changed.
Coaching has not caught up.
Most sales training is a one-off event that fades by Friday. We built the opposite: a partner that stays in the room — before the call, during the deal, and after the close — so good habits compound instead of evaporate.
What we stand for
Four values,
no exceptions.
They shape every coaching session, every playbook, and every conversation we have with the people who trust us.
Honesty as a default
We tell you what is actually broken, even when it is uncomfortable. That is what a strategist is for.
People before metrics
Numbers tell us where to look. People tell us why. We coach the human, not just the dashboard.
Practical over polished
You get playbooks you can use Monday morning — not frameworks that look good in a deck.
Momentum compounds
Small, consistent improvements beat big dramatic overhauls. We optimize for the next right move.
How we think
Three beliefs
that guide us.
The principles behind every recommendation we make — and every playbook we ship.
See the whole seller
A rep is not a quota. They are a person with habits, fears, and strengths. We coach all of it.
Measure what matters
Activity is easy to count. Outcomes are hard to earn. We focus on the metrics that move revenue.
Direction over speed
Going fast in the wrong direction is expensive. We help you point first, then accelerate.
Ready to make your
next move count?
Whether you want to fill your pipeline, sharpen your discovery calls or close bigger deals, let's map out a plan built around your quota and your career goals.